Though Judy started in PR, eventually, advertising's longer hours and insufferable pressures proved irresistible, starting with her years at the impressive, 350-staffers, St. Louis branch of hot NY agency, Wells, Rich, Greene. National brands like Busch, Banquet, SW Bell, ITT Finance and Purina pet foods, plus superb training and shooting on The Coast, helped seed Judy's reputation for tenacious -- and unique -- mining for a brand's gold. Her radical Puppy Chow campaign multiplied market share and garnered some gold naked-man statues.
Coca-Cola's agency, McCann-Erickson, brought her to Atlanta for Coke, Tab, Sprite and Fanta, then Georgia-Pacific, KFC, Six Flags, Hilton SE and Atlanta tourism. Promotions, product naming, multi-purpose projects, and more multi-tasking, broadened Judy's expertise.
Then the freelance bug took hold. And stuck. And for a good while, it took the form of her own creative / production service, serving more Purina divisions like Hostess and Beech-Nut plus Coke, many large and small agencies from NY to FL; but mostly serving regional biz such as MARTA transit, IBM, Dixie Crystals, Franklin's Printing, Arby's, Hardee's, Pizza Hut, Chic-fil-A, SE Hyatts, Holiday Inns, Delta and Alamo. And agency pitches. Lots of pitches. And contributing to big wins. Very big wins.
By this point, Judy and her colleagues and clients received over four dozen awards* . To date, the Golds only total a dozen, but they're handy paperweights and morale boosters in the business where "you're only as good as your next idea."
Now the Midwest and South is behind her as Judy fulfills her longtime dream of walking barefoot over tectonic plates and under swaying palms. LA. CA. At last. Very likely for the same reasons you're here... unless your ankle's sporting an electronic bracelet.
Some uses of Judy's discretionary time:
developing humor and product ideas. Singing folk and jazz harmony. Plus all the great offerings of a city of this size and spirit.
* CLIOs, NY Festivals, Art Directors Club of NY, ShowSouths,
ADDYs, ANDYs, Tellys, Adweek All Star Writer, Silver Mics, and the
coveted Most Humorous Pitcher, Atlanta Ad Softball League.